Asap Rocky’s “Testing”, Spotify royalties, and why you need multiple revenue streams.

This is being written out of a response to multiple things for me, that’s usually why I write these articles.

  1. A pretty notable producer offered me a portion of the publishing for every placement I helped him or her acquire.
  2. With rappers, I tend to see a lack of understanding that they are a business.
  3. Recently I saw on Twitter that an account that is focused on Rap music made a post saying “Congrats to Asap Rocky, his new album “Testing” just surpassed 100 million streams on Spotify”. Which is awesome and congrats to him but I was really curious about how much money 100 million streams is going to generate for Rocky and everyone involved, and how much 100 million streams in general would generate.

How much does 100 million streams generate in Spotify royalties?

In 2017 it was reported that Spotify was paying $.0038 per stream but in 2018 that has apparently increased to $.00397, which any increase is great. But if you do the math, 100 million x $.00397, only equals $397,000. That’s less than $400k in royalties and that’s before the label, producers, and whoever else get a slice of that. $397k probably doesn’t even recoup the cost for the album which is why I stress that you start thinking of multiple revenue streams whether you are a rapper or a producer.

Asap Rocky is an intelligent guy and at this point a vet in the game so he knows that he needs to have his hands in multiple pies. So not only will he be receiving royalties for his vocals and lyrics, but Rocky is also listed as a co producer on 9 out of the 15 tracks on the album meaning he will get a nice slice of the mechanical and publishing royalties doled out to the producers on the album.

However I wonder what kind of royalties will even be seen by the producers because for the most part the albums tracks are all co productions, with each track typically having 2 to 4 co producers. If you are a producer who only had one or two beats on the album, the royalties won’t be the greatest, but if your ASAP or Hector Delgado, who have 9 production credits, or Mario Loving, Nesbitt Wesong, FNZ who all have 4 credits, those couple pennies for each track will add up.

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Why you need  multiple revenue streams as a rapper?

Earlier this year Joey Badass made a post that went viral breaking down how he made roughly $1.3 million in the first 2 or 3 months of 2018. He broke it down as

  • 100k+ from features
  • 120k (front end) for an endorsement
  • 250k+ from ghostwriting
  • 300k from royalties
  • 500k from touring (I am sure that includes merch)

Obviously Asap Rocky does the same + more (modeling,acting) and he also got himself listed as a co producer 9 times on his album.

Publishing (from a producer’s perspective)

So like I said earlier, one of the reasons I wrote this, was because a producer offered me a portion of the publishing for every placement I help him acquire. If a placement is acquired and gets put on an album, I would be listed as one of the producers for that song. That’s awesome and I am pursuing this as we speak, however, with my amount only being 20% of publishing, even if the song is a hit and get streamed a lot my earning’s will be nice but they won’t break the bank. Here are some examples of what I, or you, could make as a co producer on a track that gets a lot of streams on Spotify.

  • 100,000 stream x $.00397 x 20% = $79.40
  • 1 Million streams x $.00397 x 20% = $794
  • 10 Million streams x $.00397 x 20% = $7,940
  • 100 Million streams x $.00397 x 20%=$79,400

In this day and age with most tracks seemingly having multiple producers, this is the reality, and I don’t think it’s a bad thing. Co producing can be away to get your hands into multiple “revenue streams” from your catalog. Some producer’s I know are fire at drums so producers come to them for the drums and now they have dozens of tracks in their catalog generating income simply for doing the drums, or for the melodies, etc.

The whole point of this article is to cement to you that if you are a rapper or a producer you should constantly be thinking about ways to generate money from your brand.

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Lil Yachtys email for beats just dropped and here’s 208 more emails

Lil Yachtys email for beats just dropped

https://twitter.com/lilyachty/status/996248055744786432

Due to it dropping I released my first official update to my email pack which I first dropped in mid march with only 36 emails that I sold for $2. The amount of emails and price would fluctuate and on may 1st I decided to start selling the list, which now had 153 rappers on it, for $9.99, and included with anyone’s purchase is 3 months of updates where I add you to a mailing list where I give you first access to new lists of emails that I have found.

I started selling this email list + subscription at the beginning of May, and in that time 12 producers have signed up. Those 12 just received early this morning the first official update which included Lil Yachtys new email in case they didn’t see that. But also in the update I included 55 rappers and out of those 55 other rappers, at least 2 are as big as Lil Yachty, and the rest are a mixture of independent and major label rappers with thousands to millions of views for their music.

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Emails of 260 rappers to send beats + multiple updates with new rappers every month for 3 months + Free promo for one of your beats on IG & Twitter.

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Email Pack

Emails of 260 rappers to send beats + multiple updates with new rappers every month for 3 months + Free promo for one of your beats on IG & Twitter.

$9.99

 

 

 

Who is Just Jack? An interview, article, & his 11 best songs.

This article and interview piece is very important to me for several reasons but the main being because I can now say I have interviewed one of my favorite rappers of all time. That rapper is Just Jack and if you don’t know who he is I would say he is someone whose lyrical content falls in the same realm that Slug (of Atmosphere), The Streets, and Yoni Wolf. But he’s different.

Just Jack is like the rap version of Todd Solondz. He paints surreal slice of life pictures with lyrics that are introspective and honest af. Oh and he produces the beats to. Besides me being a huge fan of Just Jack, I am also fascinated with the fact that he never got as big as he should of. I am fascinated as well with that he is someone who had fame but now lives a pretty normal life.  Even though I have my opinion that he should have been more known, as I found out in our interview, he doesn’t even care about that.

About Just Jack

Just Jack is a rapper from England, who first released an independent album in 2002, called The Outer Marker, which included the track “Paradise (Lost & Found)”, which is an early example of what will become the Just Jack sound.

That Just Jack sound being:

  • verses – with introspective lyrics that deal with slice of life milieu rapped in a flow that is almost full on rapping but still has a somewhat sing songy spritz (like 20-25%) added in.
  • Chorus / Beats -His choruses and his beats sound to me like indie pop rock with EDM influences (way before that was cool).

That album gained Just Jack enough buzz to get signed with Mercury and in 2007 he would release Overtones which included the tracks “No Time”, “Writer’s Block”, “Starz In Their Eye’s”, “Glory Day’s”, and “Disco Friends”.

Then in 2009, he released All Night Cinema his last major label album, and even though it had the track “The Day I Died” which is a now classic, it just didn’t do the same numbers.

Just Jack wouldn’t release music for another 7 years. But in 2016 he came back and started releasing more of that classic Just Jack dropping a project that year and in 2017, and he has plans to drop one this year as well.

Interview

How did you come up with the name Just Jack? Is it a reference to the will and grace character? I was going to call myself ‘Jack’, just my name. Then someone asked me what my artist name was going to be – I said “Jack”, they said “What, just ‘Jack’?” and that was that. Also, it fitted at the time because I was doing everything on my own. Definitely not a W & G reference.

Where are you from? I was born and grew up in North London. First in Islington, then moving to Camden Town when I was 8.

How old are you? 43

Do you get recognized often in your daily life? Thankfully, very rarely. I went through a time when I was getting recognized regularly, and I guess I liked it at first, but after a few times the novelty wears off. Its weird being watched while you’re eating or reading on the train.

How has being a dad influenced your newer music? As someone who writes partly about daily life, it was impossible to ignore the fact that I’d become a father. I’ve written a few songs now directly related to the experience of trying to bring up kids. My only concern was trying to avoid sugar-coated clichés and over-sentimentality. The songs have become more overtly emotional since I became a dad, too – I think I just feel certain things more deeply now.

What inspired the song annabelles dilemma?That song is about a woman in a shitty marriage. She is trying to work out whether to stay and live in a familiar world that she hates, or leave and face the unknown on her own with two kids. Not many things make me really angry, but emotional or physical abuse, particularly against women, makes my blood boil.

I am all the way in the states, pittsburgh, pa to be exact and I am pretty sure I might never get the chance to see you perform in person but I am wondering do you or did you ever perform in the states back when some of your earlier work was popping off? I played once in NYC and once in LA in 2007. They were fun shows.

Sometimes as a fan there are certain songs that you wish you could ask the artist what they meant when they made that song and Just Jack has a song that has bothered me for a good 7 years. He has a song called “Starz In Their Eyes” which I have always thought tells the story of Amy Winehouse’s rise and eventual demise. I mean listen to the song yourself and tell me it doesn’t mirror her life almost perfectly.

Well I finally got the chance to ask Jack about the song;

Bro is “Starz in their eyes” about Amy Winehouse? What inspired you to make that song?

Starz was mostly about the young and naive being seduced and used by unscrupulous business people, and the perpetuation of the idea that your ultimate goal should be fame, whatever the cost. Watching the press build people up only to crush them, made me angry enough to want to write that song.

I still think it’s about Amy Winehouse.

I have always wondered, where the production for your songs come from? Do you work with a band? do you make beats or do you have producers you work with? I started out as a beatmaker and that’s how I still make a lot of songs. For ‘The Outer Marker’, ‘Overtones’ and ‘All Night Cinema’, I made beats, wrote songs, and then fleshed them out with live instrumentation. Those records were co-produced and mixed by Jay Reynolds. Everything since then has been produced by me with the help of various musical friends. I’ve been lucky enough to work with some great musicians. It’s a fun but slow process.

Who are your biggest musical influences? Gangstarr, Eazy E, Masters At Work, Carole King, Aim, Phoenix, A Tribe Called Quest, Roots Manuva, The Beatles, Danger Mouse, Bruce Springsteen, Handsome Boy Modelling School,  Daft Punk, Francis And The Lights – to name a few.

What are your plans for 2018? I’m planning a UK tour for November, with hopefully a couple of European dates. I’m also going to write a new EP to release late summer.

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These 9 producers are specifically looking to do beat collaborations

Due to many requests from producers who follow my blog and social medias and a few of the ones who have bought my email list of rappers to send beats to, I created this list.

All of these are producers I myself have worked with in the past. The 9 producers on this list specifically reached out to me when I made a post asking who does collabs. On this list you will see some notable names of producers like Koncept P (6ix9ine), TreOnTheBeat (DDG), Xay Scott (Lil Uzi Vert), and more. Below you will find there contact information and what price they charge for collaborations.

Producers specifically looking to collab:

  1. Producer: Koncept P

Email: koncept.p.beats@gmail.com

Price: $200

2. Producer: Treonthebeat

email: prodbytre@gmail.com

Price: $50

3. Producer: Oakerdidit

email: trizoaker2@gmail.com

Price: $10

4. Producer: Xay Scott

Email:offthegridu@gmail.com

Price: $50 for collabs that will get played in studio for major artists and he will provide reputable proof.

5. Producer: Maxo Koolin

Email: grossmax295@gmail.com

Price: $30

6. Producer: G-dlikepariah

Producer: godlike1029@gmail.com

$40 but if you say you got this contact from curatedflame, it will only be $30

7. Producer: Reeseygotit

Email: reeseygotit@gmail.com

Price: $50

8. Killer on the beat

Email: Killerotb.producer@gmail.com

Price: free

9. MikeBeatz

Email: mikebeatzcom@gmail.com

Price: $50

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Hope you enjoyed and don’t forget to check out the CuratedFlame Email Pack that has 153 rappers and there contact emails to send beats to. Available in two versions, with 3 month subscription ($9.99) or without subscription ($5.99).

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Are you focusing on Twitter enough as part of your marketing and promo strategy?

Ask yourself this question and be honest with yourself, are you focusing on Twitter enough as part of your marketing and promo strategy? 

Maybe you are, but even I don’t think I am to be truthful. I could definitely spend more time on there but the simple fact of matter is I like Instagram’s platform better so I spend more of my time on there. HOWEVER, I am making a commitment to myself to start focusing more on Twitter because last month I really did good numbers in my opinion.

Just from mainly posting my links on the tweets of other people whose content related to mine and they had more followers, I was able to get 349.3 K impressions which in turn got me

  • 3, 823 profile visits ( 1.09%)
  • 4.1K link clicks (1.17%)

Now it only got me 24 followers.  BUT Twitter was hands down the social media platform that brought me the most visitors to my site, in fact those 4, 100 link clicks accounted for 37% of my sites traffic for the month.

Just something to think about.

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Just a thought about marketing yourself as a producer.

I was having a conversation with the producer Maxo Koolin today and I asked him about a producer he works with and if he could connect me with him for an interview. Maxo said definitely and that the producer would be excited to do it!

He told me about how the producer I want to interview is in a all producer collective that is on the come up. Which excites me because like I told Maxo, I have wanted to interview collectives before over time and I have tried, but the two times I have tried, eventually there is at least one or two producers in the group who don’t think it is worth their time or good for their brand. Maxo agreed with me on the bewilderment of this because it’s more exposure so how is it not worth your time?

Later on in our convo I had an opinion and hypothesis that I expressed to Maxo and I am now going to state in this article.

Opinion

It’s 2018. This mysterious producer shxt is lame and not going to work for you in the long run.

If you are a producer who isn’t already established yet, and I mean really established like this is your career and you make a healthy living off of it. Then you are still on the come up and if you want to make a career out of this, in this day and age. The fans and potential fans want to know and connect with you.

Hypothesis

The first producer, who pulls a rapper and no I don’t mean raps and I mean, flexes. Really flexes. They are going to build a huge fan base. Now I mean, showing off the money they make from producing, showing what they are doing with the money. Like the same way tekashi and lil pump and so many rappers did and do.

This is not a knock, but Taz Taylor, essentially did this somewhat and he almost did it right, but he fxcked it up with his beefing with so many people and then now being somewhat still secretive.

I really think that the first (and a few of the others after the first) who really follow the blueprint of rapper flexing. They are going to blow up.

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Send beats to rappers today with this email list.

Updated to reflect the new package which is now 209 rappers.

SEND BEATS TO 209 RAPPERS TODAY!

Email Pack

Emails of 260 rappers to send beats + multiple updates with new rappers every month for 3 months + Free promo for one of your beats on IG & Twitter.

$9.99

What do you get for $9.99? 

  1. When you complete your order you will be able to download the initial email list with 209 rappers.
  2. For the next 3 months after your order, you will receive multiple updates a month of all the new emails I am finding while I build a bigger list.
  3. FREE Promo! : That’s right you get free promo! Once you have purchased and downloaded the list, DM me on instagram a video you have for one of your beats on IG and I will post it on both the CuratedFlame IG and Twitter. You can also DM me a youtube link if you don’t have a video on IG.

Who can I expect to find on this list? The list is filled with artists that are established and artists that are on the come up. I spend hours everyday watching music videos of rappers, trying to find the next big stars, and when I find someone who is building a buzz, I add them to my list.

Just some of the artists you will find on the list include;

  • 6lack
  • 03 greedo
  • Jimmy Wopo
  • GlokkNine
  • Lil Mosey
  • Juice WRLD
  • SosMula
  • Lil Dusty G
  • ILoveFriday
  • Hooligan Chase
  • Icy Narco
  • Ilovemakonnen
  •  and more including at least 5 major label artists.

Reviews:

Ill Will Beatz “This email list is crazy bro its Fire!!” 

Wynter Beats “There’s so many emails. Clutch. Much love bro. Fxcking clutch!”

@james_frank(Producer for SkinnyFromThe9): “Super clutch , huuuge list tons of big artists bought it myself, definately a must have for any producer looking to make a come up”

Anonymous producer:  “You the f*ckin plug”