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Life After Panda: Interview with Hip Hop Producer Menace

Yesterday I published an interview with Birdman…not Lil Wayne’s Birdman. I am talking about Birdman who is the manager for 10 of the biggest names on the come up in the hip hop production scene.
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and even if you don’t recognize them immediately by name, they have still crafted a good percentage of the tracks you hear on soundcloud, youtube/wshh, and the radio. They have produced for everyone from artists that you haven’t heard of yet all the way to kings of the game like Kanye West!
After doing the interview with Birdman, I was able to get in contact with a couple of his producers to see if we could do some interviews. The first producer to say yes was MenaceGotBeats who I admit, I ignorantly did not realize who he exactly was until he responded back with his first round of answers. Of course some of you might be rolling your eyes right now like “really, you didn’t know?” While some of you reading this right now are thinking “um who is he?” For the ones that don’t already know, MenaceGotBeats is the producer who made the Panda beat. The one Desiigner bought for $200 on YouTube and then turned into a 3x platinum hit which also got remixed by almost every rapper.
I ended up exchanging emails back and forth with Menace and we discussed many topics including his beat making process, how much a producer with a hit on his hands like Panda is charging for beats now, and if he really only make $200… See what he had to say about all that and more by scrolling down.
Can you list some of your major credits?
  • Desiigner – Panda
  • Kanye West – Father Stretch My Hands Pt 2 (TLOP)
  • Nines – Love 2 The Game (One Foot Out)
  • Blac Youngsta x Young Thug record on Youngsta’s debut album that’ll be dropping very soon
  • Schoolboy Q – He’s taken 2 beats and has written to one of them for his album which will drop this year
  • Kevin Gates- His label have hand picked beats for Gates to use
  • Travis Scott – His A&R taken a bunch of beats from me for his upcoming Astroworld project
  • XXXtentacion- His manager hand picked beats today for XXX
  • Dj Khaled – His label has also, hand picked beats from me last week for his upcoming project.

*Editors note – You have to respect how some producers would but Menace doesn’t include the dozens of recognizable rappers who remixed Panda as a credit.

How old are you?  I’m 23 years old.
Anything funny happen in this rap game? That’s a good question there’s always funny things going in rap that sometimes we have to just focus on our craft & leave the politics side alone. (Things can get personal very quick)
Where are you from? I’m from Manchester (U.K.) Born & bred.
How long have you been producing? I’ve been producing since I was 13 years old. That was 10 years ago. Listen to my dads old school records from the 80s (Mj, Prince, Billy ocean) was one of the reasons I got into producing. Them records were phenomenal & I always wondered how did the artists come up with beats that’s when I found out producers are responsible for that.  ( I used to think artists used to make all there productions)
What’s the dopest thing to happen to you since you started making music and releasing product? When I first started out music, no one really believed in me they all thought I was just a wannabe Dr Dre , so I started to take things abit more serious by start selling my beats online. To find out that I started to get recognition,  I was overwhelmed & continued to perfect my craft & build a loyal fan base.

Who are your biggest influences? My biggest influence is my family. They are the ones that sparked that fire in me. I wouldn’t be in this position if it wasn’t for them.

What is something about you people would be surprised to know?When I first started out people were shocked I was a Pakistani producer. I mean you don’t hear that very often in the music industry that a south asian dude produced a #1 record in US.
Whats your process for making a beat?  My process to making a beat is simple, I start off with the  melody (I know some producers will start of with the drums). Once I get the right vibe for the melody, I lay down the drums & I always play the 808s/ bassline the last thing. Once that is all completed I place my tag (Its Menace on the beat fam) S/O to Trinidad James for hooking me up with that tag. That’s when I know the beat is complete.
What do your beats normally cost? It all depends on your budget really. Some big artists pay me around $10k for a beat, but it all depends on the artist. Once these new placements drop like Dj Khaled says “Price goes up!”
What is the most you have made from one beat? Well if your talking about before Panda, I was getting from around $200- $400 for exclusives. ( I made $50k on beats annually).

Do you use Hardware or software? is there any reason why you like to particularly use this? I use both hardware & software. For software its FL Studio and hardware it’s Keyboard Sythesizers because some things hardware can do what the software can’t do & vice versa. It’s good to be hands on with both of them.
How many leases or beats do you think you sold in 2017? I’ve stopped selling beats online, I’ve gone to that professional industry route keeping my work exclusive. I think that keeps the value of my productions because not everybody can access them. They either have to be signed or I see real potiental in to use my beats.

Do you receive royalties from any of your beats? Can you give an example? I get royalties for Panda, Father stretch my hands pt 2 & love to the game.

can you give real figures/details for what your earnings for any of the songs you get royalties from? The royalties wise, I received quite a good number around $200k – $400k so far for all the records i have right now. I can’t really go in detail which records generated money on.

Any story or stories on how you secured some of your placements? The most important thing about securing a placement is make sure you build that relationship with that artist. You got to impress them with your work & communication skills because that’s what really counts. That’s how you see many of the bigger producers Metro , Murda etc.. always on the charts because they built there relationships.
What are your plans for 2018? 2018 just started & I want to be known as one of the biggest producers in the game. With the drive & passion I have i don’t think that would be a problem.

Who do you think will be a part of the new wave in 2018? I’m always looking for the next biggest talent. I’ll be keeping my eye out but right now I see , Travis , Lil Uzi , Lil Pump being the real stars of 2018 so far.

Want to give any shoutouts? I want to give a special S/O to my manager (Birdman) & my lawyer (Navarro). They really helped to get my business in order when Panda started to blow up & also I want to give a shout out to Stellar Songs (Pub deal I’m signed with) for giving me the opportunity to make my musical dreams come true & last but not least S/O to my family & friends !
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