Effective Music Marketing Part 2:

In this post I will be discussing specific unsaturated markets for marketing and promoting your music too.

Why do I believe they are unsaturated markets?

In the previous post, I have already discussed how hip hop is the most played genre in the world, so when targeting consumers/potential fan’s, you should be targeting almost all groups. The problem is for most people, and I do mean most, like all the way up to the major labels, the racial demographics they tend to go after when promoting and marketing are Caucasian and African American.

Which isn’t to say you shouldn’t be doing that as well as those are the two races that make up the majority of hip hop listeners in the U.S. However, there are two races that the entertainment industry in general tends to forget about when marketing, Native American’s and Hispanic/Latin American’s. Due to this, I see an opportunity for up and coming artists to gain more fan’s because currently these are groups that aren’t being as bombarded with content as  other categories of consumers.

Why Latin American’s and Native American’s?

There is a long history of Latin American’s in Hip Hop as well as they have their own Hip Hop scene. However I believe that when it comes to non Latin hip hop artist’s they are often forgot about as a key target market.

Latin American’s and African American’s are the two highest growing populations in America.  While African American’s account for 14% of America, Latin American’s account for 17 percent of the US. There are an estimated 55 million Latin American’s in the U.S. and 60% of that population is in the millennial age demographic that you would be marketing your music to! Like I said in the previous post, getting new fans/customers of your music, is all a number’s game.

Native American’s are so important to remember when marketing your music because;

  • They have their own thriving and growing hip hop scene (https://www.vice.com/en_us/article/reservation-rap).
  • Two, the everyday lows and high’s, that currently most native american’s are experiencing on reservations, is what hip hop music embodies.

Even if your music isn’t about struggle, trapping, etc. I am simply saying that Native American’s are an often forgot about target demographic and if added to your marketing plan, could help you see more results and add to your fan base.

States with large Native American Populations

  • Alaska (104,871),
  • South Dakota (71,817)
  • Washington (103,869) …
  • Minnesota (61,000)
  • North Carolina (122,110) …
  • New Mexico (193,222) …
  • Arizona (296,529) …
  • Oklahoma (321,687) …

States with large Hispanic American Populations


Some specific areas that have established Hip Hop Scenes and under the radar:

  1. Saskatchewan, Canada
  2. Milwaukee, WI
  3. Cleveland, Oh
  4. Baltimore, MD
  5. Washington, DC
  6. Dallas, TX
  7. Waterloo, IA aka little chicago


If I have missed any places, please leave a comment.



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